At our core
Over time, “I’m That Jew” has evolved into a multifaceted multimedia project, encompassing a TedX Talk, a burgeoning social media presence, and even an exhibit at the ANU Museum of the Jewish People in Tel Aviv. Additionally, numerous articles from prestigious publications such as Variety Magazine, The Times of Israel, and the Jewish Chronicle have generated over a million impressions. The visionary behind this initiative is Creative Director Eitan Chitayat of the renowned international Natie Branding Agency that has delivered the branding for various Israel and Jewish organizations including the Jewish Agency for Israel (under Natan Sharansky), IsraAID, Auschwitz Jewish Center Foundation, and assorted projects with Taglit-Birthright. He’s also worked directly with Apple, Google, Facebook and YouTube on several worldwide projects, in addition to serving the Start-Up Nation with world-class brand-building capabilities in practically every industry.
About the author
Eitan Chitayat is a creative director, copywriter and brand-builder.
He has lived in Hong-Kong, London, Tel Aviv, New York and Boston.