In this deeply intimate talk, creator Eitan Chitayat describes why he felt compelled to create “I’m that Jew” in response to the 2015 Charlie Hebdo and kosher supermarket attacks in Paris. Upon its release, the ‘I’m that Jew’ video instantly went viral. Millions of all faiths around the world were touched by this profound yet simple reminder that we should all be able to celebrate the truth and beauty of our identity – without fear, without shame, and without apology. Since then, we’ve gone on to create hundreds of creative endeavors that have been seen by millions of people, worldwide.

This talk was presented to an audience at TEDxZuriberg.