These colorful banners ask people to imagine themselves in Israel’s place, with enemies on every border firing rockets. The Middle East feels far away and it’s hard for people to imagine how Israelis live with rockets falling in their cities.

Today it’s Tel Aviv, tomorrow it could be Toronto. Today it’s Ashkelon, tomorrow it could be Athens. The Rockets campaign shows people the very real threat rockets are and asks why Israel is asked to live with this constant threat from jihadists.