"I’m That Jew" is about Jewish People owning who we are and celebrating that. Openly.
"I’m That Jew" is more than just a movement; it’s a declaration. Built by the people, for the people, to speak our truth to power, remind ourselves of our strength, and reclaim our narrative.
For decades, our story has been overshadowed by harmful stereotypes and lies. But the truth of who we are — our resilience, triumphs, and contributions — is too powerful to ignore. “I’m That Jew” takes this truth and amplifies it, empowering every Jew to own their identity and show the world who we truly are.
When we allow lies about our people to go unanswered for decades — the world doesn’t know who we truly are. That’s what we’re all suffering now.
I’m That Jew is a proactive, forever narrative to strengthen us from the inside.
I’m That Jew reminds Jews that we are not alone. United as one: strong, unapologetic, and proud, it’s a nonprofit, grassroots movement highlighting Jewish values and achievements through films, events, social media, articles, and other creative platforms. To inspire Jews and allies to speak out and hold our heads high. Together, we will get through these challenging times — and emerge stronger for it.
I’m That Jew
Campaign
This viral campaign is loud, proud, and always growing—just like us. It’s a colorful snapshot of who we are in all our humanity, each of us unique but all Jewish. Hundreds of voices, from every kind of Jew to our allies, all defining ourselves on our own terms. And we’re not done—because our story never stops.
Jewish creativity is endless
It’s not just about identity—it’s about making, shaping, and sharing stories that matter. From social to broadcast, print to in-person, we’re crafting bold, truthful narratives that stick. If one hits home, pass it on—because creativity’s best when it keeps moving.
The Jewish People
Written with truth, care and love, these are messages from the Jewish People to the world.
Eitan on Black
Straight to camera, Eitan shares his thoughts for the world to hear– and for you to share.
Out and About
Taking you places in Israel, the U.S., and Canada with candid thoughts from the street.
I’m That Jew
Shop it up
Wear your pride, be cool, rock your heritage. Yes, there's an I'm That Jew store for all who like their identity on them, not just in them. Hint at it subtly or go full in-your-face. There's something for everyone so celebrate your identity openly with whatever works for you.
In the Media
Tactical Civilian Sacrifice
A news feature that highlights the Eitan + Eli video "Tactical Civilian Sacrifice"
Webinar: Israeli President and Viral Video Creator
Eitan speaks for Stand With Us about changing the narrative and standing up for ourselves
Reach out to us at
I’m That Jew
Let us know what you’re thinking and we’ll respond. Promise.
Thank you
For joining the community
Whatever your story, wear your Jewish badge with pride. Because that badge is a celebration of life itself. The more you share this page, the more you spread Jewish pride. Please invite your family, friends and colleagues.
Noa Tishby