Eitan wrote ‘I’m That Jew’ when a friend abroad told him how scared she was to openly say she was Jewish. Written for the Jewish People, it’s a reminder of who we are. That we love life – we’re bold, diverse, strong, smart, funny, beautiful, talented, resilient, educated,

hard-working, optimistic and so much more. Forever rise up, speak up and show your identity and true colors. What started off as a blog post, then film, then TedX talk, is now a bona fide Jewish identity movement which gives Jewish people everywhere a powerful voice.